Inevitable Foundation: Content Calendar
Inevitable Foundation:
Greenlight Disability Marketing Strategy Excerpt.
Greenlight Disability Marketing Strategy Excerpt.
Goals: Raise awareness about the demand for authentic disability representation in film and TV, highlight the untapped market, and set the stage for the upcoming studio launch (without mentioning it yet).
Raise awareness about the demand by all audiences for entertaining films and shows with disability representation, highlight the untapped market of disabled audiences looking to be entertained and represented, and set the stage for the upcoming studio launch.
Raise awareness about the demand by all audiences for entertaining films and shows with disability representation, highlight the untapped market of disabled audiences looking to be entertained and represented, and set the stage for the upcoming studio launch.
Key Messages: The entertainment industry’s lack of entertaining disabled storytelling ignores a growing market
Authentic disability representation boosts viewer engagement and increases subscribers acquisition and loyalty
People are entertained by quality content that resonates with them, so creating entertaining disability films and tv shows that appeal to a quarter of the population is good business because it builds trust, satisfaction, and increases revenue.
Social Media Strategy:
Content: Share pictures of billboards, shelters, and digital screens. Post campaign graphics. Share letter. Highlight disability and entertainment specific signees Video of signees sharing why they signed. Press pieces covering billboard and letter.
Hashtag: #GreenlightDisability
Toolkit: For partners, board, and community. Brief info, instructions, campaign graphics, email copy, social media copy, social media links, alt-text.
Hashtag: #GreenlightDisability
Toolkit: For partners, board, and community. Brief info, instructions, campaign graphics, email copy, social media copy, social media links, alt-text.
Inevitable Foundation:
Marketing and Communications Strategy Excerpt
Marketing and Communications Strategy Excerpt
Organizational Mission: To invest in disabled writers and filmmakers so they can achieve artistic and financial freedom and use film, television, and media to destigmatize disability and mental health globally.
Marketing and Communications Objectives: Leverage Inevitable Foundation communications channels to support disabled screenwriters while solidifying our position as an industry leader. Increase program applicants Raise and spread organizational awareness Expand donor pool and increase program funding.
Email and Website Target Audiences: Current and prospective funders, creative executives, program participants, showrunners/EPs, nonprofits, journalists, impact investors, industry professionals, assistants, and VIPs.
Social Media Target Audiences: Current and prospective funders, creative executives, program participants, showrunners/EPs, nonprofits, journalists, impact investors, industry professionals, assistants, and VIPs.
Annual Audits: Disability Community (General), Disability Advocacy Community, Disabled Film & Entertainment Creatives, Disabled Writers and Filmmakers, and Program Participants.